Milk-Off! The Real Skinny on Soy, Almond, and Rice

Very interesting piece on milk substitutes. I think it is a must read…

TIME

Got milk? Not anymore. In the latest sign that milk is losing the marketing battle to dairy alternatives, the industry announced this week that it would trade in its 20-year-old white-mustachioed ad campaign for a more competitive spin on the dietary staple.

Milk consumption per capita has been on steady march downward, dropping 25% from 1975 to 2012, according to the U.S. Department of Agriculture. Meanwhile, the mainstreaming of plant-based dairy alternatives like soy, almond, and rice milk has averaged annual sales growth of 10.9% since 1999 in the U.S., according to market research firm Euromonitor. The non-dairy category has also surged to more than $1 billion in annual retail sales in the U.S.

For the most part, alternatives like soymilk and almond milk are much lower in calcium and vitamin D, but these products make up for it by adding the nutrients later. So how is traditional milk trying…

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One response

  1. This a very interesting article. Thanks for sharing. The doctor does not mention that cow’s milk has four times the amount of protein as human milk. I can’t imagine that can be healthy for us. The calcium in cow’s milk is not readily absorbed by the human body and there are plenty of calcium rich plants out there to satisfy our nutritional needs. So glad to hear that cow’s milk consumption is declining-for all the dairy cows and their offspring.

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